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Qualitative Research as Entertainment: Taking Ownership of the Research Process
It has long been suggested among the less-initiated that attending a focus group is not unlike a theatre-going experience. While I am not sure where this notion came from, some have argued that it is...
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How People Think (Part Deux): Validity is Valid in Qualitative Research
Back in February I posted a discussion concerning “Qualitative Research & Thinking About How People Think.” In it I argued for the idea that “if cognitive principles apply in the quantitative realm...
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Standing the Discussion of Rotation in Qualitative Research on its Head
Qualitative researchers are pretty good at distancing themselves from their quantitative colleagues, even to the point of bragging about their anything-goes right-brain sensibilities in contrast to the...
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The Complexity of Contexts & Truths in the Focus Group Discussion
I find myself often thinking and writing about qualitative research design because, well, there is a lot to think and write about. While there is a multitude of books, articles, experimentation,...
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The Messy Inconvenience of Qualitative Analysis
Qualitative analysis is difficult. We can wish it wasn’t so but the fact remains that the nature of qualitative research, by definition, makes analysis pretty messy. Unlike the structured borders we...
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Visual Cues & Bias in Qualitative Research
The Darshan Mehta (iResearch) and Lynda Maddox article “Focus Groups: Traditional vs. Online” in the March issue of Survey Magazine reminded me of the “visual biases” moderators, clients, and...
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Can You Hear Me Now? Listening in Qualitative Research
Somewhere back in school Carl Rogers‘ On Becoming a Person was required reading. Maybe because of the title – and my life-long goal to become “a person” – or maybe because there is something endearing...
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Can We Reduce Gender Differences in Qualitative Research?
Rebekah Young is a PhD candidate at Pennsylvania State University. As part of her dissertation she is looking at “don’t know” (DK) survey responses, specifically how the incidence of DK responses...
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Focus Group Research: Thinking About Reasons May Hamper New Insights
A focus group discussion is nothing if not a venue for researchers to probe more deeply on any given issue. Focus groups by definition target a particular topic and envelop group participants with...
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Differences Between Idea Generation & Focus Group Discussions
There are some who argue that idea generation among consumers is a frustrating task. After all, who knows a particular product category more than the manufacturer, its advertising agency, and other...
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Focus Groups: A Not-So-Plain Vanilla Choice in Research
Focus groups are ubiquitous to the point that, for some, they have become the plain vanilla choice in our ever-eclectic assortment of flavors in research methods. Yet, there are many (many) design...
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Accounting for Interactions in Focus Group Research
The RDR post on February 20, 2013 talked about focus group research and how it is anything but a “plain vanilla” research method in terms of design considerations. To illustrate, the post discussed...
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Importance of Nonresponse in Qualitative Research
Nonresponse and non-response error is more than a quantitative issue. While qualitative researchers may shudder at the thought, the typically-ignored impact of nonresponse is just as important in the...
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Projective Techniques: Do We Know What They Are Projecting?
A focus group moderator’s guide will often include group exercises or facilitation techniques as alternative approaches to direct questioning. While many of these alternative tactics are not unique to...
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Qualitative Research Design: RDR Articles Published in 2015
Research Design Review is a blog first published in November 2009. RDR currently includes over 130 articles concerning quantitative and qualitative research design issues. “Qualitative Research...
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Applying a Quality Framework to the Focus Group Method
Filed under: Best Practices, Focus Groups, Focus Groups, Qualitative Research, Research Design & Methods Tagged: focus group discussions, focus groups, qualitative research design, quality...
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Mode Differences in Focus Group Discussions
There are four components to the Total Quality Framework in qualitative research design. The first component, Credibility, has to do with data collection; specifically, the completeness and accuracy...
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Seeking Interaction in the Focus Group Method
There is an article that ran in Research Design Review back in 2013 having to do with the interactions that ensue in focus group discussions. Specifically, this article addresses the idea that...
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Credibility & the Online Asynchronous Focus Group Method
The Total Quality Framework (TQF) offers researchers a way to think about basic research principles at each stage of the qualitative research process – data collection, analysis, reporting – with the...
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Beyond Saturation: Using Data Quality Indicators to Determine the Number of...
The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 130-131). Qualitative researchers are routinely faced...
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